Figure It is an app I designed for competitive figure skaters to track their program practices under the complicated ISU Judging System to maximize their final point value. Adrian Hosey did all the code development and my long time friend Garrett Lucash served as my beta tester. It is the first app designed for competitive figure skaters.
In contrast to Alternate Endings which has a broad audience and lower price, Figure It is a narrowly focused app with a niche market and a higher price. I use these two personal examples in my lectures on entrepreneurship on the app store.