Alternate Endings was a unique project from the beginning. The brainchild of Greg Townsend and Eli Jorne, Alternate Endings is a choose your own adventure movie. I was really lucky that Greg picked me to produce his thesis project. The production went well, the project won some festivals, and the DVD was really an engaging story.
Then, the iPhone happened and I decided to try Alternate Endings out as an app because the DVD never really took off (we even had an HD-DVD version and well all know how that turned out...). As an app, Alternate Endings found its audience winning several awards and receiving great reviews.